Client: Walmart
Category: Multinational retail corporation
Scope: Brand identity, brand guidelines, photo manipulation, photo editing, advertising, campaigns, banner ads, marketing
Objectives: Designed various ads for Walmart’s homepage and food & apparel pages while adhering to strict brand guidelines, including seasonal and categorical, while seamlessly blending each retailer’s unique branding and campaign visuals into one– ensuring brand integrity on both sides. Working alongside an art director, copywriter, and producer, my job was to design 2-3 unique directions to present to the client. Once selected, I’d design ad in various dimensions, prepping high res files for optimal, organized delivery, using clear and concise naming conventions.
