Client: PayPal

Category: Financial Technology

Scope: Brand identity, brand guidelines, book design, co-marketing materials, banner ads, social media marketing

Objectives: I lead in the design of a coffee-table style book debuting PayPal’s new brand assets. Boasting 80 vibrant pages, the book highlights on-brand photography, custom spreads featuring flawless graphics, and interactive QR codes. I worked with a design director and publisher to conceptualize and print in bulk.

I also designed various marketing materials for OOH (out of home), In-Store, and POS (point of sale) prints.

Outside of print, I creative directed and designed digital co-branded social media posts, stories, and banner ads for partnerships with Live Nation, NBA Phoenix Suns, and Ubisoft’s Rainbow Six Siege, blending each unique merchant’s brand identity with Paypal’s by unifying narratives while balancing visuals. I also worked alongside an animator, providing keyframes & GIFs to translate animation concepts.

I also designed email templates for various segments including announcements, merchant, small business, special events, among others.