Client: SculptFlo
Category: Health & Wellness, Fitness
Scope: Brand design, identity, naming, brand strategy, graphic design
Objective: SculptFlo is a fitness company that blends yoga and bodybuilding, welcoming both newbies and experts through its inviting nature. I lead in the brand strategy, creative direction and design production. My goal was to appeal to users by creating a playful, eccentric brand that would melt away intimidation and preconceived notions about bodybuilding or yoga. I was intentional about selecting bright & vibrant feminine elements as an ode to the progress women have made in these two historically male-dominated spaces. I designed social media assets, marketing materials, and brand assets.
