Company: Adidas

Category: Sportswear, fashion, apparel

Scope: Digital and print graphics for live event, creative direction, user experience design

Objective: I was invited to design event assets for 9 activations in NYC and LA. The goal was to celebrate and honor community leaders for Hispanic Heritage month. Working with a tight budget, small team, and strict timelines meant I had to wear many hats in this role: graphic designer, creative director, art director, set designer, illustrator, and production designer. I came up with the event theme, curated the look and feel, illustrated and designed digital & print materials. I translated concepts using life-size comps and mockups for builders to follow.

Aside from events, Adidas also provided street vendors with brand new quality street food carts. I custom designed the graphic assets, creating a look and feel in line with each vendor’s story and visual aspirations.